Anglický jazyk

Business Success in the Gulf Region

Predpokladaný dátum vydania: 18.2.2026

98.99 €

bežná cena: 109.99 €

O knihe

This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region—especially Saudi Arabia—is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews—mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face. A guide for anyone looking to find distributors, attract customers, or establish branches in the Gulf region—and who wants not only to know things but also to truly understand them.

From the Contents

The new self-confidence in the Arab Gulf States
Visions, opportunities, and obstacles
How to successfully do business in the Gulf States
Scenario 1: Market entry
Scenario 2: Finding local distribution partners
Scenario 3: Establishing a subsidiary

About the Authors

Prof. em. Dr. Paul Ammann is a consultant at Ammann Business Consulting and former head of the research group “International Management” at the Bern University of Applied Sciences. He previously served as Global Business Development Manager at ABB.

Gerald Drißner, economist and Arabist, has worked for many years in Arab countries. The author and journalist has received multiple awards for his work.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.