Coming Back From COVID

Adversity does not build character, it reveals it - James Lane Allen


The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. At best, it was a seismic calamity the likes of which we'd never experienced before. At worst, it was an existential catastrophe that questioned the continued viability of many small businesses.


Yet it is often in these moments of crisis that ascendancy takes seed. In crises like these, opportunity sprouts. In challenging times, cream rises to the top. Such outcomes are not accidental and don't just happen by chance-they are the purposeful products of discipline, diligence and ingenuity.


As Winston Churchill famously said... Never let a good crisis go to waste.


In this book, we explore hundreds of immediately-implementable strategies to revive your business in the wake of COVID-19, covering topics that span...


Marketing and SalesUnderstand Your New Customers With Buyer Personas
Target Customers With Inbound Marketing Tactics
Expedite Results With Pay Per Click Advertising
Reacquaint Yourself With Your Sales Pipeline
Develop Repeatable Results With Sales Playbooks




ProductOptimize Your Product Mix
Maximize Profits With a Product Pricing Strategy
Re-Build Your Brand
Improve Your Offering With Better Customer Feedback
Cost-Effectively Differentiate Yourself on Quality




GrowthGo Deeper and Broader in New and Current Markets
Win New Customers Through Referrals
Increase Share of Wallet Through Cross-Selling and Upselling
Optimize Your Website to Win, Grow and Retain Customers
Growth Through Partnerships and Strategic Alliances




OperationsUpdate Your Business Plan to Reflect New Realities
Improve Your Processes to Achieve Efficiency Gains
Revise Your Organizational Structure for Smooth Operations
Make Meetings Matter
Improve Internal Communications to Recognize New Realities




TeamImprove Results Through Better Performance Management
Drive Employee Engagement With Reward and Recognition
Become a Business Your Team Enjoys Working For
Maximize Productivity With Flexible Work Arrangements
Motivate Through Non-Financial Incentives and Benefits




Accounting and FinancePrepare for the Future With Budgeting and Forecasting Tools
Stay on Track With Key Performance Indicators
Build Sustainability by Managing Your Cash Flow
Understand Debt Finance Options to Carry You Through
Government Assistance Measures to Help You Out




Now is the time to recalibrate focus from crisis management to business re-building.


The business owners most likely to succeed will be those that are looking towards the horizon and preparing for this voyage.


Whilst COVID-19 was the crisis that nobody asked for, it stands to become the trigger for your future growth, profitability and prosperity.


If you're a small business owner searching for answers, the task of re-building can appear daunting and disheartening. Don't let the enormity of the challenge suppress your potential. With a modicum of patience and a wealth of good guidance; you and your business can return to better days of sustainable growth, profitability and prosperity.


Adversity is simply opportunity, in disguise.