Consumer Nationalism in China
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  • Anglický jazyk

Consumer Nationalism in China

Autor: Maggie Ying Jiang

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer... Viac o knihe

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116.82 €

bežná cena: 129.80 €

O knihe

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

  • Vydavateľstvo: Anthem Press
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781839982859

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