-
Anglický jazyk
Consumer Psychology
Autor: Hazel Huang
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
Viac o kniheNa objednávku
150.86 €
bežná cena: 158.80 €
O knihe
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 241 x 196 mm
- Jazyk: Anglický jazyk
- ISBN: 9781473906976