• Anglický jazyk

Consumer Psychology

Autor: Hazel Huang

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

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O knihe

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

  • Vydavateľstvo: SAGE Publications Ltd
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 241 x 196 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781473906976

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