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Anglický jazyk
Consumer Psychology
Autor: Hazel Huang
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
Viac o kniheNa objednávku
79.52 €
bežná cena: 83.70 €
O knihe
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9781473906983
