Consumer Research
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  • Anglický jazyk

Consumer Research

Autor: Morris B. Holbrook

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a... Viac o knihe

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82.62 €

bežná cena: 91.80 €

O knihe

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

  • Vydavateľstvo: Sage Publications
  • Rok vydania: 1995
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780803972971

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