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Anglický jazyk
Convention Bureaus and Destination Marketing
Autor: Elena Anna Ferrario
The "Mice" sector and meeting industry at large are important resources for destinations.Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore to give an insight... Viac o knihe
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O knihe
The "Mice" sector and meeting industry at large are important resources for destinations.Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective.A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations.The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783844383669
