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Anglický jazyk
Corporate Social Responsibility, Sustainability and Public Relations
Autor: Donnalyn Pompper
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that... Viac o knihe
Na objednávku
69.39 €
bežná cena: 77.10 €
O knihe
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.
- Vydavateľstvo: Routledge
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138743502
