Country of Origin Image and Consumer Product Involvement
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  • Anglický jazyk

Country of Origin Image and Consumer Product Involvement

Autor: Amna Shahzad

An extraordinarily intriguing research that present how various variables such as Country of Origin Image of a Product, Consumer Ethnocentrism, Consumer Intention to adopt a product and Consumer Involvement; play a vital role in wining or loosing the battle... Viac o knihe

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85.88 €

bežná cena: 90.40 €

O knihe

An extraordinarily intriguing research that present how various variables such as Country of Origin Image of a Product, Consumer Ethnocentrism, Consumer Intention to adopt a product and Consumer Involvement; play a vital role in wining or loosing the battle of products and brands in the minds of the customer. It also enlightens the much needed perspective of the Developing Countries with reference to the Country of Origin Image Effects.

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