Creating and Managing Superior Customer Value
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  • Anglický jazyk

Creating and Managing Superior Customer Value

Autor: Arch G. Woodside

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the... Viac o knihe

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154.89 €

bežná cena: 172.10 €

O knihe

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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