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Anglický jazyk
Destination Branding
Autor: Rahma Akhter
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people's life the necessity of a vacation has become an important part of life. The concept of Destination Branding... Viac o knihe
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bežná cena: 41.10 €
O knihe
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people's life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other destinations offering similar experiences. This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox's Bazar -A Brand for Bangladesh. Cox's Bazar is the world's longest natural sandy sea beach. With proper branding activities this destination can be branded and the tourist preferences for a satisfying destination can be highlighted.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783846590836
