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Anglický jazyk
E-ticketing
Autor: Erfan Rezamand
The purpose of this book is to identify factors affecting intention to use e-ticketing system by Airline passengers. This study applies an adoption model of integrating the UTAUT model with motivational and de-motivational factors in order to assess Airline... Viac o knihe
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O knihe
The purpose of this book is to identify factors affecting intention to use e-ticketing system by Airline passengers. This study applies an adoption model of integrating the UTAUT model with motivational and de-motivational factors in order to assess Airline e-ticketing system.Data analyzed indicates that performance expectancy, facilitating conditions, social influence, price saving, time saving and Perceived risk significantly affect on airline passengers 'intention to use e-ticketing system even though perceived risk has a negative significant effect where perceived enjoyment and effort expectancy risk has a negative significantly affect on airline passenger's intention to use e-ticketing system.Travel agencies and tour operators can improve their e-ticketing systems by considering findings.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783845410586
