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Anglický jazyk
Effects of Sales Force Motivation on Customer Satisfaction
Autor: David Doppelmeier
This book consists of two main topics, namely sales force motivation and customer satisfaction. Therefore the results will be of value for a broad range of people. First, this paper provides an academic evaluation of different motivational factors. A reader... Viac o knihe
Na objednávku
32.21 €
bežná cena: 33.90 €
O knihe
This book consists of two main topics, namely sales force motivation and customer satisfaction. Therefore the results will be of value for a broad range of people. First, this paper provides an academic evaluation of different motivational factors. A reader should know what factors influence the motivation of sales people and in what way. Knowing the reasons for motivation is helpful when leading a company or directing a sales force. Especially when it comes to overdiscussed motivational theories, this paper provides a different point of view. Second, this paper serves business people who are responsible for customer service. As it is the goal of every business to reach and maintain a high level of customer satisfaction, every method which contributes positively is advantageous. Within the book the effects of sales force motivation on customer satisfaction will be evaluated. Finally, a method will be recommended to be able to measure the impact of sales force motivation on customer satisfaction.
- Vydavateľstvo: AV Akademikerverlag
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783639869057
