• Anglický jazyk

Ethics in Marketing and Communications

Autor: Mary M. McKinley

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this... Viac o knihe

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O knihe

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

  • Vydavateľstvo: Springer Nature B.V.
  • Rok vydania: 2012
  • Formát: Hardback
  • Rozmer: 225 x 146 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780230358553

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