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Anglický jazyk
Ethics in Marketing and Communications
Autor: Mary M. McKinley
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this... Viac o knihe
Na objednávku
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O knihe
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
- Vydavateľstvo: Springer Nature B.V.
- Rok vydania: 2012
- Formát: Hardback
- Rozmer: 225 x 146 mm
- Jazyk: Anglický jazyk
- ISBN: 9780230358553