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Anglický jazyk
From Categories to Categorization
Autor: Rodolphe Durrand
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity... Viac o knihe
Na objednávku
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O knihe
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781800430204
