Global Marketing and Advertising
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  • Anglický jazyk

Global Marketing and Advertising

Autor: Marieke De Mooij

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing... Viac o knihe

Na objednávku

225.72 €

bežná cena: 250.80 €

O knihe

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

  • Vydavateľstvo: SAGE Publishing Ltd
  • Rok vydania: 2021
  • Formát: Hardback
  • Rozmer: 241 x 196 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781529732498

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