Globalization, Culture, and Branding
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  • Anglický jazyk

Globalization, Culture, and Branding

Autor: C. Torelli

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural... Viac o knihe

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148.49 €

bežná cena: 164.99 €

O knihe

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

  • Vydavateľstvo: Palgrave Macmillan US
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349462186

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