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Anglický jazyk
Integrated marketing communications: An strategic brand perspective
Autor: Daniel Felipe Cuervo Castellanos
With the rapid growth of the digital, social media and mobile platforms, it has never been before a highpowered time to integrate marketing communications with strategic brand marketing, banding together a product and its potential customers. This textbook... Viac o knihe
Na objednávku
66.31 €
bežná cena: 69.80 €
O knihe
With the rapid growth of the digital, social media and mobile platforms, it has never been before a highpowered time to integrate marketing communications with strategic brand marketing, banding together a product and its potential customers. This textbook applies a unique and efficient approach to understanding of planning, development, implementation and evaluation marketing frameworks that will illustrate how these models will cooperate to the position and repositioning of any brand, hence attracting young consumers. This book will help to expand the knowledge and skills you need to turn theory into the right marketing communication strategy to succeed in this highly competitive business environment.
- Vydavateľstvo: Scholars' Press
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659844546
