Managing Customer Profitability in a Saturated and Competitive Market
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  • Anglický jazyk

Managing Customer Profitability in a Saturated and Competitive Market

Autor: Hsiao-Fan Wang

In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides... Viac o knihe

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45.36 €

bežná cena: 50.40 €

O knihe

In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.

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