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Anglický jazyk
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Autor: Riyad Eid
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication... Viac o knihe
Na objednávku
188.96 €
bežná cena: 198.90 €
O knihe
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
- Vydavateľstvo: Business Science Reference
- Rok vydania: 2012
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781466636316
