-
Anglický jazyk
Managing Reputation in The Banking Industry
Autor: Annarita Trotta
The topic of reputational crisis in the banking sector has received
increasing attention from academics and practitioners. This book presents
expert contributions that cover three main aspects: first, an extensive review
...
Viac o knihe
Na objednávku
104.49 €
bežná cena: 109.99 €
O knihe
The topic of reputational crisis in the banking sector has received
increasing attention from academics and practitioners. This book presents
expert contributions that cover three main aspects: first, an extensive review
of the literature on reputational risk in the banking sector aimed to identify
the relationships between causes, effects, stakeholders, and key
qualitative-quantitative variables involved during the reputational crisis of a
bank; second, devising a conceptual framework for management of reputational crisis
in banking, and finally, testing this framework with the results of an
empirical analysis carried out by observing key variables of some known cases
of reputational crisis relating to international banks and proposing case
studies regarding the dynamic process of reputation management.
- Vydavateľstvo: Springer International Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 235 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9783319803081
