Manipulative Arguing and Closing in Sales
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  • Anglický jazyk

Manipulative Arguing and Closing in Sales

Autor: Raffael Holub

How are the principles of persuasion and manipulation applied in sales?Readers of this work will understand how psychological manipulation can be applied to persuade prospects and dramatically increase sales. While there is no need for sales representatives... Viac o knihe

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O knihe

How are the principles of persuasion and manipulation applied in sales?Readers of this work will understand how psychological manipulation can be applied to persuade prospects and dramatically increase sales. While there is no need for sales representatives to feel bad about making use of certain persuasion techniques this thesis brings to light that many of the manipulation techniques recommended by authors of books on how to sell are definitely harmful to themselves and to others.

  • Vydavateľstvo: AV Akademikerverlag
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783330511118

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