Market-Value Pricing
Odporučiť
  • Anglický jazyk

Market-Value Pricing

Autor: Gabriel Steinhardt

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities.
Novel, straightforward... Viac o knihe

Na objednávku

62.69 €

bežná cena: 65.99 €

O knihe

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing(TM) Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

  • Vydavateľstvo: Springer
  • Rok vydania: 2019
  • Formát: Paperback
  • Rozmer: 235 x 155 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783030107338

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