Marketing Communications
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  • Anglický jazyk

Marketing Communications

Autor: John R Rossiter

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent... Viac o knihe

Na objednávku

197.13 €

bežná cena: 207.50 €

O knihe

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

  • Vydavateľstvo: SAGE Publications Ltd
  • Rok vydania: 2018
  • Formát: Paperback
  • Rozmer: 246 x 189 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781526438652

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