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Anglický jazyk
MARKETING MANAGEMENT IN POLITICS
Autor: Haridas Jogdankar
Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on... Viac o knihe
Na objednávku
36.67 €
bežná cena: 38.60 €
O knihe
Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on policies and service design, to understand what the people they serve and seek votes from want and need, voter profiling helps create new segments to target, strategy guides creation of the political brand to develop an attractive vision, internal marketing guides the provision of volunteer involvement, analytics and experimental research test and refine communication messages, and delivery management sets expectations and helps to convey progress once a politician is elected or a programme has begun.
- Vydavateľstvo: Lulu.com
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780359254026
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