MBA Marketing
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  • Anglický jazyk

MBA Marketing

Autor: Malcolm McDonald

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It... Viac o knihe

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43.30 €

bežná cena: 48.11 €

O knihe

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

  • Vydavateľstvo: Bloomsbury 3PL
  • Rok vydania: 2013
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781137300294

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