Measurement and Research Methods in International Marketing
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  • Anglický jazyk

Measurement and Research Methods in International Marketing

Autor: Marko Sarstedt

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct... Viac o knihe

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161.19 €

bežná cena: 179.10 €

O knihe

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

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