Mobile Support in Customer Loyalty Management
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  • Anglický jazyk

Mobile Support in Customer Loyalty Management

Autor: Christian Zeidler

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author,... Viac o knihe

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52.24 €

bežná cena: 54.99 €

O knihe

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

  • Vydavateľstvo: Gabler Verlag
  • Rok vydania: 2009
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783834914361

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