Relationship Marketing in Pet Shops: A case study
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  • Anglický jazyk

Relationship Marketing in Pet Shops: A case study

Autor: Artur Andrade Dos Santos

The book deals in detail with how relationship marketing can and should help entrepreneurs, with simple, low-cost initiatives, to increase their sales and build customer loyalty. Based on a case study in a pet shop, it shows how it was possible to increase... Viac o knihe

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36.99 €

bežná cena: 41.10 €

O knihe

The book deals in detail with how relationship marketing can and should help entrepreneurs, with simple, low-cost initiatives, to increase their sales and build customer loyalty. Based on a case study in a pet shop, it shows how it was possible to increase sales through some initiatives that are in line with great scholars in the field of relationship marketing, such as Kotler and Madruga.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2024
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786207518326

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