Research in Consumer Behavior
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  • Anglický jazyk

Research in Consumer Behavior

Autor: Russell W. Belk

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July,... Viac o knihe

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184.78 €

bežná cena: 194.50 €

O knihe

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

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