Research on International Service Marketing
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  • Anglický jazyk

Research on International Service Marketing

Autor: Pieter Pauwels

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars... Viac o knihe

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161.69 €

bežná cena: 170.20 €

O knihe

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

  • Vydavateľstvo: Jai Press Inc.
  • Rok vydania: 2005
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780762311859

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