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Anglický jazyk
Sales Pitch
Autor: April Dunford
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs,... Viac o knihe
Na objednávku
19.26 €
bežná cena: 21.40 €
O knihe
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ¿ Why you need to be your prospect's guide in the buying process ¿ Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence ¿ How "do nothing" is the most fearsome competitor you have ¿ How and when qualification, discovery, and product demos fit into a sales pitch ¿ How your positioning is reflected in a great sales narrative ¿ Why your differentiated value is the star of the show ¿ The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.
- Vydavateľstvo: Ambient Press
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9781999023027
