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Anglický jazyk
Sales promotion
Autor: Manon Ract
Sales promotion is a permanent marketing challenge for the food brands distributed in our supermarkets. What are the best promotional techniques, the best purchasing levers? How do consumers behave when faced with these promotions? What will sales promotions... Viac o knihe
Na objednávku
36.99 €
bežná cena: 41.10 €
O knihe
Sales promotion is a permanent marketing challenge for the food brands distributed in our supermarkets. What are the best promotional techniques, the best purchasing levers? How do consumers behave when faced with these promotions? What will sales promotions look like tomorrow? And how can we ensure that promotions create a strong relationship with the consumer? These are all questions that will be addressed in this thesis.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786205982952
