Anglický jazyk

Scaling Innovation

A playbook for turning early traction into scalable, enduring success

"If you're in the trenches of building product or scaling a company, this book will feel like sitting down with a mentor who's learned everything the hard way - so that you... Viac o knihe

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33.25 €

bežná cena: 35.00 €

O knihe

A playbook for turning early traction into scalable, enduring success

"If you're in the trenches of building product or scaling a company, this book will feel like sitting down with a mentor who's learned everything the hard way - so that you don't have to. Thought-provoking, practical, specific, and entertaining. Read it and thank me later."
-Lenny Rachitsky, author of the #1 business newsletter on Substack and host of the Lenny's Podcast

"Scaling Innovation is a masterful guide to turning products into powerhouse businesses. At Databricks, we've seen how pricing, packaging, value messaging, and value selling are critical to scaling, and this book delivers those strategies - in spades."
-Ali Ghodsi, CEO, Databricks

"The real Turing test: can your AI start-up make money? This book shows you how."
-Aparna Chennapragada, Chief Product Officer, Microsoft

"Scaling Innovation offers powerful and practical insights and strategies to help build, scale, and grow profitable businesses."
- Alex Osterwalder, Inventor of the Business Model Canvas, and Founder and CEO of Strategyzer

"Monetization isn't magic - it's a discipline. This book is packed with insight to turn vision into execution."
-Hilarie Koplow-McAdams, Venture Partner, NEA; former President, Salesforce and New Relic

"Scaling Innovation is required reading for AI founders. It breaks down how to turn technical breakthroughs into real, repeatable revenue. Sharp, tactical, and no fluff."
-Dara Ladjevardian, Co-founder, Delphi