• Anglický jazyk

Service Management and Marketing Principles

Autor: Jay Kandampully

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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201.59 €

bežná cena: 212.20 €

O knihe

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

  • Vydavateľstvo: Routledge India
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032603704

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