Sharing Economy Platforms
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  • Anglický jazyk

Sharing Economy Platforms

Autor: Ruizhi Yuan

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's... Viac o knihe

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146.29 €

bežná cena: 153.99 €

O knihe

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

  • Vydavateľstvo: Springer
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 216 x 153 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9789819754038

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