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Anglický jazyk
Strategic Management and Online Selling
Autor: Susanne Royer
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Viac o kniheNa objednávku
61.83 €
bežná cena: 68.70 €
O knihe
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
- Vydavateľstvo: Routledge
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415652001
