Structured Creativity
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  • Anglický jazyk

Structured Creativity

Autor: T. Sauber

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system... Viac o knihe

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104.49 €

bežná cena: 109.99 €

O knihe

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

  • Vydavateľstvo: Springer Nature B.V.
  • Rok vydania: 2005
  • Formát: Hardback
  • Rozmer: 225 x 158 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781403991508

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