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Anglický jazyk
Sustainable Marketing
Autor: Mark Peterson
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically... Viac o knihe
Na objednávku
68.04 €
bežná cena: 75.60 €
O knihe
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
- Vydavateľstvo: SAGE Publishing Ltd
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9781526494634
