Sustainable Marketing
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  • Anglický jazyk

Sustainable Marketing

Autor: Mark Peterson

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically... Viac o knihe

Na objednávku

202.68 €

bežná cena: 225.20 €

O knihe

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

  • Vydavateľstvo: SAGE Publishing Ltd
  • Rok vydania: 2021
  • Formát: Hardback
  • Rozmer: 241 x 196 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781526494641

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