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Anglický jazyk
THE ART AND SCIENCE OF POWERFUL BUSINESS WRITING
Autor: M U Shah
The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical... Viac o knihe
Na objednávku
9.90 €
bežná cena: 11.00 €
O knihe
The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don'ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive. Getting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise. The book is full of 'before' and 'after' examples, highlighting undesirable and desirable versions with commentary.
- Vydavateľstvo: Clever Fox Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9789356486195
