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Anglický jazyk
The cultural influence on international business
Autor: Mostafa Elmarzouki
Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has... Viac o knihe
Na objednávku
39.05 €
bežná cena: 41.10 €
O knihe
Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659522710
