• Anglický jazyk

The Dynamics of Influencer Marketing

Autor: José M. Álvarez-Monzoncillo

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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61.66 €

bežná cena: 64.90 €

O knihe

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780367680916

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