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Anglický jazyk
The Effectiveness of Green Commercials: Influencing Behavioral Change
Autor: Ashley Sitar
This book investigates the effectiveness of 'green' commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings... Viac o knihe
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O knihe
This book investigates the effectiveness of 'green' commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change - information that is vital to 'green' campaigns promoting sustainability and environmental protection.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659114830
