The New Marketing
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  • Anglický jazyk

The New Marketing

Autor: Cheryl Burgess

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing... Viac o knihe

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102.70 €

bežná cena: 108.10 €

O knihe

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

  • Vydavateľstvo: Sage Publications UK
  • Rok vydania: 2020
  • Formát: Paperback
  • Rozmer: 244 x 170 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781526490100

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