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Anglický jazyk
The Practical Marketing Handbook of Definitions
Autor: Michael C. Walker
The Practical Marketing Handbook of Definitions
Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK...
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O knihe
The Practical Marketing Handbook of Definitions
Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource.
If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened.
The "Even Dozen" Test:
Augmented cash guarantee
Balloon copy
Consensual validation
Customer service index
Fallout
Halo effect
Index method
Market drift
Noted score
Psychodrama
Sales decay constant
Trade position discount
Thank you for your time. Enjoy the book.
- Vydavateľstvo: AuthorHouse
- Rok vydania: 2004
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9781418436933
