Tourism Innovation in the Digital Era
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  • Anglický jazyk

Tourism Innovation in the Digital Era

Autor: Marco Valeri

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts... Viac o knihe

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108.45 €

bežná cena: 120.50 €

O knihe

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

  • Vydavateľstvo: Emerald Publishing
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781837971671

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