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Anglický jazyk
Transforming Organizations
Autor: Jacques Chlopczyk
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling... Viac o knihe
Na objednávku
104.49 €
bežná cena: 109.99 €
O knihe
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
- Vydavateľstvo: Springer
- Rok vydania: 2019
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783030178505
