Anglický jazyk

Unlocking Africa's Business Potential

The countries of Africa are open to investment as they look to the private sector for new opportunities for economic growth.

Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for... Viac o knihe

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The countries of Africa are open to investment as they look to the private sector for new opportunities for economic growth.

Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. The continent has been one of the world's fastest-growing regions over the past decade and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the continent's population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of those who live in the countries of Africa will reach middle- or upper-class status by 2030.

Unlocking Africa's Business Potential examines business opportunities in the sectors with the highest potential returns on private investment, such as consumer markets, agriculture, information and communication technology, manufacturing, tourism, and banking. These sectors will foster economic growth and diversification, job creation, and improved general welfare throughout the continent. The book's analysis of these areas is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decisionmaking.

The book identifies potential risks to business and strategies to mitigate those risks. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.