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Anglický jazyk
What factors influence consumers to buy meat substitutes?
Autor: Tjorben Grote
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat... Viac o knihe
Na objednávku
48.83 €
bežná cena: 51.40 €
O knihe
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.
- Vydavateľstvo: GRIN Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 297 x 210 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668499980
